Online Access for Marketing, 15th Edition [Libro Electrónico - McGraw-Hill]

Por: Roger Kerin; Steven Hartley; William Rudelius [author]Tipo de material: TextoTextoEditor: United Kingdom of Great Britain & Northern Ireland : McGraw-Hill Higher Education (International), 2020Edición: 15th editionDescripción: 1 online resourceTipo de contenido: text Tipo de medio: computer ISBN: 9781260590517Tema(s): Business & Economics/Marketing/GeneralRecursos en línea: Haga clic para acceso en línea Resumen: Engagement. Leadership.  Innovation. This market leader remains the most rigorous, business-oriented title on the market! Translated into 10 languages and supported an extensive instructor resources package, Kerin 15e is up-to-date with additional emphases on financial, social media, marketing metrics, and decision-making. - Comprehensive - Business-Orientation - Up-to-Date - Most extensive instructor resource package on the market! - Real-world-focus: - Applying Marketing Metrics - Marketing Matters - Making Responsible Decisions - Insights About Me - Building Your Marketing Plan - Integration of Customer Journey Literature
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MacGraw-Hill MacGraw-Hill Biblioteca Central Estatal de Guanajuato, "Wigberto Jiménez Moreno"
Libros Electrónicos MacGraw-Hill Disponible 9781260590517

Engagement. Leadership.  Innovation. This market leader remains the most rigorous, business-oriented title on the market! Translated into 10 languages and supported an extensive instructor resources package, Kerin 15e is up-to-date with additional emphases on financial, social media, marketing metrics, and decision-making. - Comprehensive - Business-Orientation - Up-to-Date - Most extensive instructor resource package on the market! - Real-world-focus: - Applying Marketing Metrics - Marketing Matters - Making Responsible Decisions - Insights About Me - Building Your Marketing Plan - Integration of Customer Journey Literature

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