Roger Kerin; Steven Hartley; William Rudelius
Online Access for Marketing, 15th Edition [Libro Electrónico - McGraw-Hill] - 15th edition - United Kingdom of Great Britain & Northern Ireland : - 1 online resource
Engagement. Leadership. Innovation. This market leader remains the most rigorous, business-oriented title on the market! Translated into 10 languages and supported an extensive instructor resources package, Kerin 15e is up-to-date with additional emphases on financial, social media, marketing metrics, and decision-making. - Comprehensive - Business-Orientation - Up-to-Date - Most extensive instructor resource package on the market! - Real-world-focus: - Applying Marketing Metrics - Marketing Matters - Making Responsible Decisions - Insights About Me - Building Your Marketing Plan - Integration of Customer Journey Literature
9781260590517
Business & Economics/Marketing/General
Online Access for Marketing, 15th Edition [Libro Electrónico - McGraw-Hill] - 15th edition - United Kingdom of Great Britain & Northern Ireland : - 1 online resource
Engagement. Leadership. Innovation. This market leader remains the most rigorous, business-oriented title on the market! Translated into 10 languages and supported an extensive instructor resources package, Kerin 15e is up-to-date with additional emphases on financial, social media, marketing metrics, and decision-making. - Comprehensive - Business-Orientation - Up-to-Date - Most extensive instructor resource package on the market! - Real-world-focus: - Applying Marketing Metrics - Marketing Matters - Making Responsible Decisions - Insights About Me - Building Your Marketing Plan - Integration of Customer Journey Literature
9781260590517
Business & Economics/Marketing/General