| 000 | 01718nam#a2200265 4500 | ||
|---|---|---|---|
| 001 | 9781265657659 | ||
| 003 | VST | ||
| 005 | 20240703092243.0 | ||
| 006 | m o d | ||
| 007 | cr#un#---uucau | ||
| 008 | 220204s2022 eng d | ||
| 020 | _a9781265657659 | ||
| 040 |
_aVST _cVST _dVST |
||
| 100 | 1 |
_aMelissa Schilling _eauthor |
|
| 245 | 1 | 0 |
_aStrategic Management of Technological Innovation, 7th Edition _h[Libro Electrónico - McGraw-Hill] |
| 250 | _aseventh edition | ||
| 260 | _aUnited Kingdom of Great Britain & Northern Ireland : | ||
| 264 | 1 |
_aUnited Kingdom of Great Britain & Northern Ireland : _bMcGraw-Hill Higher Education (International), _c2022 |
|
| 300 | _a1 online resource | ||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 520 | _aMelissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students. | ||
| 650 | 4 | _aBusiness & Economics/Management | |
| 856 | 4 | 0 | _uhttps://bc.vitalsource.com/tenants/bibcent_ex/libraries?bookmeta_vbid=9781265657659 |
| 999 |
_c434899 _d434899 |
||