000			02148nam#a2200265 4500
001			9781264363667
003			VST
005			20240703092241.0
006			m o d
007			cr#un#---uucau
008			210223s2021 eng d
020			_a9781264363667
040			_aVST _cVST _dVST
100	1		_aJoseph Hair; Dana E. Harrison; Haya Ajjan _eauthor
245	1	0	_aEssentials of Marketing Analytics _h[Libro Electrónico - McGraw-Hill]
250			_a edition
260			_aUnited Kingdom of Great Britain & Northern Ireland :
264		1	_aUnited Kingdom of Great Britain & Northern Ireland : _bMcGraw-Hill Higher Education (International), _c2021
300			_a1 online resource
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
520			_aThe starting point in learning marketing analytics is to understand the marketing problem.  The second is asking the right business question.  The data will help you tell the story.   We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media and more.  The era of Big Data has literally brought about huge amounts of data to review, analyze and solve.  Today’s undergraduate and graduate students will need to have a keen understanding of not only the right types of questions to ask, but also the tools available to help answer them.  Essentials of Marketing Analytics covers both, in a comprehensive, readable and flexible manner.  Coverage includes the most popular analytics software tools, such as Tableau and Python, as well as a variety of analytical techniques, including but not limited to social network analysis, automated machine learning, neural networking and more.  Supported by a robust student and learning package via McGraw Hill Connect, Essentials of Marketing Analytics 1e is the most comprehensive, current, adaptable product on the market!
650		4	_aBusiness & Economics/Marketing/General
856	4	0	_uhttps://bc.vitalsource.com/tenants/bibcent_ex/libraries?bookmeta_vbid=9781264363667
999			_c434798 _d434798