| 000 | 01447nam#a2200265 4500 | ||
|---|---|---|---|
| 001 | 9781264363414 | ||
| 003 | VST | ||
| 005 | 20240703092240.0 | ||
| 006 | m o d | ||
| 007 | cr#un#---uucau | ||
| 008 | 210107s2021 eng d | ||
| 020 | _a9781264363414 | ||
| 040 |
_aVST _cVST _dVST |
||
| 100 | 1 |
_aWilliam Arens; Christian Arens; Michael Weigold; David Schaefer _eauthor |
|
| 245 | 1 | 0 |
_aArens M Advertising, 4th Edition _h[Libro Electrónico - McGraw-Hill] |
| 250 | _afourth edition | ||
| 260 | _aUnited Kingdom of Great Britain & Northern Ireland : | ||
| 264 | 1 |
_aUnited Kingdom of Great Britain & Northern Ireland : _bMcGraw-Hill Higher Education (International), _c2021 |
|
| 300 | _a1 online resource | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 520 | _aM: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging, and cost-effective for today’s business students. | ||
| 650 | 4 | _aBusiness & Economics/Marketing/General | |
| 856 | 4 | 0 | _uhttps://bc.vitalsource.com/tenants/bibcent_ex/libraries?bookmeta_vbid=9781264363414 |
| 999 |
_c434762 _d434762 |
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