| 000 | 02663nam#a2200265 4500 | ||
|---|---|---|---|
| 001 | 9781264363902 | ||
| 003 | VST | ||
| 005 | 20240703092240.0 | ||
| 006 | m o d | ||
| 007 | cr#un#---uucau | ||
| 008 | 210114s2021 eng d | ||
| 020 | _a9781264363902 | ||
| 040 |
_aVST _cVST _dVST |
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| 100 | 1 |
_aRoger Kerin; Steven Hartley _eauthor |
|
| 245 | 1 | 0 |
_aMarketing: The Core ISE, 9th Edition _h[Libro Electrónico - McGraw-Hill] |
| 250 | _aninth edition | ||
| 260 | _aUnited Kingdom of Great Britain & Northern Ireland : | ||
| 264 | 1 |
_aUnited Kingdom of Great Britain & Northern Ireland : _bMcGraw-Hill Higher Education (International), _c2021 |
|
| 300 | _a1 online resource | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 520 | _aMarketing: The Core, 9th Edition, is a briefer, 18-chapter version of Marketing, 15th Edition, the most rigorous and robust program on the market. The Core 9e takes a pedological approach that focuses on high engagement, personalized marketing, traditional and contemporary coverage, a rigorous framework, marketing decision making, and integrated technology. The ninth edition continues to demonstrate the authors' commitment to engagement, leadership, and innovation: Engagement: In-Class and Digital In-Class tested active learning activities, such as surveys, out of class assignments, and personal observations are designed to engage students in discussions with the instructor and amongst themselves. A strong emphasis on high engagement with an easy-to-read, high involvement, interactive writing style that engages students through active learning techniques. Media-enhanced PPT slides, alternate cases, and a 5,000+ item test bank are included in the comprehensive instructor resource suite. Leadership: Leading, current content, and conversational writing style, with new emphasis on data-driven decision-making and coverage of traditional and contemporary marketing concepts, with hyperlinked assignments throughout to easily correlate activities. Innovation: Innovative pedagogical tools that match contemporary students learning styles and interests. The authors up to date use of technology to bring real innovation to the text and package. Innovations such as in-text links, a Twitter feed, hyperlinked PowerPoint slides, a regularly updated author blog, updated Marketing Video Library, and more all supplement the robust McGraw Hill Connect® Marketing with SmartBook® 2.0 digital learning package. | ||
| 650 | 4 | _aBusiness & Economics/Marketing/General | |
| 856 | 4 | 0 | _uhttps://bc.vitalsource.com/tenants/bibcent_ex/libraries?bookmeta_vbid=9781264363902 |
| 999 |
_c434756 _d434756 |
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