000 02125nam#a2200265 4500
001 9781264363728
003 VST
005 20240703092239.0
006 m o d
007 cr#un#---uucau
008 210107s2021 eng d
020 _a9781264363728
040 _aVST
_cVST
_dVST
100 1 _aHILL
_eauthor
245 1 0 _aOnline Access for Global Business Today, 12th Edition
_h[Libro Electrónico - McGraw-Hill]
250 _a12th edition
260 _aUnited Kingdom of Great Britain & Northern Ireland :
264 1 _aUnited Kingdom of Great Britain & Northern Ireland :
_bMcGraw-Hill Higher Education (International),
_c2021
300 _a1 online resource
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
520 _aGlobal Business Today sets the standard for International Business courses and is the proven choice at both the undergraduate and graduate level. It offers a complete solution that is relevant (timely, comprehensive), practical (focused on applications of concepts), and integrated (logical flow of topics from chapter to chapter). The success of the first eleven editions (and its longer, more in-depth textbook option, International Business, now in the 13th edition) was based on the incorporation of leading-edge research, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory. Building on these strengths, the goals for the 12th edition have focused on the following: 1. Incorporate new insights from scholarly research. 2. Make sure the content covers all appropriate issues. 3. Make sure the text is up-to-date with current events, statistics, and examples. 4. Add new and insightful opening and closing cases in most chapters. 5. Incorporate value-added global EDGE™ features in every chapter. 6. Connect every chapter to a focus on managerial implications.
650 4 _aBusiness & Economics/Training
856 4 0 _uhttps://bc.vitalsource.com/tenants/bibcent_ex/libraries?bookmeta_vbid=9781264363728
999 _c434698
_d434698