| 000 | 02325nam#a2200265 4500 | ||
|---|---|---|---|
| 001 | 9781264364541 | ||
| 003 | VST | ||
| 005 | 20240703092236.0 | ||
| 006 | m o d | ||
| 007 | cr#un#---uucau | ||
| 008 | 210114s2021 eng d | ||
| 020 | _a9781264364541 | ||
| 040 |
_aVST _cVST _dVST |
||
| 100 | 1 |
_aPamela Schindler _eauthor |
|
| 245 | 1 | 0 |
_aBusiness Research Methods, 14th Edition _h[Libro Electrónico - McGraw-Hill] |
| 250 | _a14th edition | ||
| 260 | _aUnited Kingdom of Great Britain & Northern Ireland : | ||
| 264 | 1 |
_aUnited Kingdom of Great Britain & Northern Ireland : _bMcGraw-Hill Higher Education (International), _c2021 |
|
| 300 | _a1 online resource | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 520 | _aBusiness Research Methods, 14e, contains stand-alone chapters that reflect research industry practices using real examples from all areas of business. In collaborations with over two dozen industry researchers, Schindler writes a real-world research methods book that distinguishes between big data analytics and small data with an emphasis on decision making. She eloquently covers ethical issues and their solutions, and has added more coverage of process models, sampling how-to, and data preparation. Conscious of the different learning styles of students, Schindler provides appropriate cues for both visual and verbal learners through the use of in-text exhibits, bolded key terms, conceptual photos throughout and research though-leader quotes in PowerPoints for each chapter. She also used various interim GreenBook Research Industry Trends (GRIT) reports to guide the research for this revision. The latest GRIT Report is based on the largest study of research suppliers and users ever conducted. Automation and privacy are hot topics in GRIT, so she added material on both these topics in the 14th edition. This edition is available for purchase with the digital platform McGraw Hill Connect®, which provides a highly reliable easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results. | ||
| 650 | 4 | _aMathematics/Probability & Statistics/General | |
| 856 | 4 | 0 | _uhttps://bc.vitalsource.com/tenants/bibcent_ex/libraries?bookmeta_vbid=9781264364541 |
| 999 |
_c434645 _d434645 |
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