000 01839nam#a2200265 4500
001 9781260589542
003 VST
005 20240703092235.0
006 m o d
007 cr#un#---uucau
008 200401s2020 eng d
020 _a9781260589542
040 _aVST
_cVST
_dVST
100 1 _aGregory Dess; Gerry McNamara; Alan Eisner
_eauthor
245 1 0 _aStrategic Management: Creating Competitive Advantages, 10th Edition
_h[Libro Electrónico - McGraw-Hill]
250 _atenth edition
260 _aUnited Kingdom of Great Britain & Northern Ireland :
264 1 _aUnited Kingdom of Great Britain & Northern Ireland :
_bMcGraw-Hill Higher Education (International),
_c2020
300 _a1 online resource
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
520 _aStrategic Management: Creating Competitive Advantages, Tenth Edition, written by authors Dess, McNamara, Eisner, and Lee continues its tradition of being readable, relevant, and rigorous.  Its engaging writing style minimizes jargon to maximize readability.  It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant.  It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. This version does not include the 38 cases after Part 4.  They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12).
650 4 _aBusiness & Economics/Training
856 4 0 _uhttps://bc.vitalsource.com/tenants/bibcent_ex/libraries?bookmeta_vbid=9781260589542
999 _c434637
_d434637