000			02163nam#a2200265 4500
001			9781260590890
003			VST
005			20240703092234.0
006			m o d
007			cr#un#---uucau
008			200513s2020 eng d
020			_a9781260590890
040			_aVST _cVST _dVST
100	1		_aPeter Cardon _eauthor
245	1	0	_aBusiness Communication ISE, 4th Edition _h[Libro Electrónico - McGraw-Hill]
250			_afourth edition
260			_aUnited Kingdom of Great Britain & Northern Ireland :
264		1	_aUnited Kingdom of Great Britain & Northern Ireland : _bMcGraw-Hill Higher Education (International), _c2020
300			_a1 online resource
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
520			_aStudents preparing to succeed in today’s workplace require solid training in communication skills and principles, as well as experience in realistic professional applications. Peter Cardon brings substantial and concrete business-world experience to bear in the text’s principles, examples, and activities and ensure that the theories, concepts, and skills most relevant are fully represented and engaged. The result is a program that speaks student’s language and helps them understand and apply business communication skills in their personal and professional lives. Since professional success depends on managing and working within professional relationships, unique to the market, the first chapter of this text is focused on establishing credibility. Principles of relationship-building such as personal credibility, emotional intelligence and listening are then woven throughout the text.  The case-based approach helps students learn how communication can build rich and productive relationships between professionals. Each chapter opens with a short business case and integrates examples from the case throughout the chapter and into the model documents, engaging students in the story behind each business message.
650		4	_aBusiness & Economics/Business Writing
856	4	0	_uhttps://bc.vitalsource.com/tenants/bibcent_ex/libraries?bookmeta_vbid=9781260590890
999			_c434630 _d434630