000 01636nam#a2200265 4500
001 9781260590968
003 VST
005 20240703092234.0
006 m o d
007 cr#un#---uucau
008 200513s2020 eng d
020 _a9781260590968
040 _aVST
_cVST
_dVST
100 1 _aFrank Rothaermel
_eauthor
245 1 0 _aOnline Access for Strategic Management, 5th Edition
_h[Libro ElectrĂłnico - McGraw-Hill]
250 _afifth edition
260 _aUnited Kingdom of Great Britain & Northern Ireland :
264 1 _aUnited Kingdom of Great Britain & Northern Ireland :
_bMcGraw-Hill Higher Education (International),
_c2020
300 _a1 online resource
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
520 _aStrategic Management, 5e by Frank T. Rothaermel is the fastest growing Strategy title in the market because it uses a unified, singular voice to help students synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. His approach not only offers students a learning experience that uniquely combines rigor and relevance, but also provides tight linkage between the concepts and cases. Rothaermel 5e prepares students with the foundation they need to understand how companies gain and sustain competitive advantage, while developing students’ skills to become successful future leaders capable of making well-reasoned strategic decisions.
650 4 _aBusiness & Economics/Management
856 4 0 _uhttps://bc.vitalsource.com/tenants/bibcent_ex/libraries?bookmeta_vbid=9781260590968
999 _c434629
_d434629