000 01872nam#a2200265 4500
001 9781260590531
003 VST
005 20240703092234.0
006 m o d
007 cr#un#---uucau
008 200401s2020 eng d
020 _a9781260590531
040 _aVST
_cVST
_dVST
100 1 _aSanjiv Jaggia
_eauthor
245 1 0 _aBusiness Analytics
_h[Libro Electrónico - McGraw-Hill]
250 _afirst edition
260 _aUnited Kingdom of Great Britain & Northern Ireland :
264 1 _aUnited Kingdom of Great Britain & Northern Ireland :
_bMcGraw-Hill Higher Education (International),
_c2020
300 _a1 online resource
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
520 _aBusiness Analytics: Communicating with Numbers was written from the ground up to prepare students to understand, manage, and visualize the data, apply the appropriate tools, and communicate the findings and their relevance. Unlike other texts that simply repackage statistics and traditional operations research topics, this text seamlessly threads the topics of data wrangling, descriptive analytics, predictive analytics, and prescriptive analytics into a cohesive whole. It provides a holistic analytics process, including dealing with real life data that are not necessarily 'clean' and/or 'small' and stresses the importance of effectively communicating findings by including features such as a synopsis (a short writing sample) and a sample report (a longer writing sample) in every chapter. These features help students develop skills in articulating the business value of analytics by communicating insights gained from a non-technical standpoint.
650 4 _aMathematics/Probability & Statistics/General
856 4 0 _uhttps://bc.vitalsource.com/tenants/bibcent_ex/libraries?bookmeta_vbid=9781260590531
999 _c434626
_d434626