| 000 | 01599nam#a2200265 4500 | ||
|---|---|---|---|
| 001 | 9781260590517 | ||
| 003 | VST | ||
| 005 | 20240703092234.0 | ||
| 006 | m o d | ||
| 007 | cr#un#---uucau | ||
| 008 | 200401s2020 eng d | ||
| 020 | _a9781260590517 | ||
| 040 |
_aVST _cVST _dVST |
||
| 100 | 1 |
_aRoger Kerin; Steven Hartley; William Rudelius _eauthor |
|
| 245 | 1 | 0 |
_aOnline Access for Marketing, 15th Edition _h[Libro Electrónico - McGraw-Hill] |
| 250 | _a15th edition | ||
| 260 | _aUnited Kingdom of Great Britain & Northern Ireland : | ||
| 264 | 1 |
_aUnited Kingdom of Great Britain & Northern Ireland : _bMcGraw-Hill Higher Education (International), _c2020 |
|
| 300 | _a1 online resource | ||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 520 | _aEngagement. Leadership. Innovation. This market leader remains the most rigorous, business-oriented title on the market! Translated into 10 languages and supported an extensive instructor resources package, Kerin 15e is up-to-date with additional emphases on financial, social media, marketing metrics, and decision-making. - Comprehensive - Business-Orientation - Up-to-Date - Most extensive instructor resource package on the market! - Real-world-focus: - Applying Marketing Metrics - Marketing Matters - Making Responsible Decisions - Insights About Me - Building Your Marketing Plan - Integration of Customer Journey Literature | ||
| 650 | 4 | _aBusiness & Economics/Marketing/General | |
| 856 | 4 | 0 | _uhttps://bc.vitalsource.com/tenants/bibcent_ex/libraries?bookmeta_vbid=9781260590517 |
| 999 |
_c434621 _d434621 |
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