000			01470nam#a2200253 4500
001			9781456263072
003			VST
005			20240703092234.0
006			m o d
007			cr#un#---uucau
008			200814s2019 MEX eng d
020			_a9781456263072
040			_aVST _cVST _dVST
100	1		_aDhruv Grewal _eauthor
245	1	0	_aISE Marketing, 7th Edition _h[Libro Electrónico - McGraw-Hill]
250			_aseventh edition
260			_aMexico :
264		1	_aMexico : _bMcGraw-Hill Interamericana, _c2019
300			_a1 online resource
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
520			_aWe are pleased to welcome you to the seventh edition of Marketing! Since the first edition, we have been committed to emphasizing a basic, yet essential, theme: Marketing adds value. This theme comes through not only in our instructional features but also in our covers. With each edition’s cover, we have featured a product that, because of marketing, has become more valuable in the eyes of consumers than it might have otherwise become. Last edition we featured chocolate; in previous editions we featured coffee, water, and jeans. For this seventh edition, we feature energy bars. These are all familiar products that started out as commodities but became high-value branded products because of marketing.
856	4	0	_uhttps://bc.vitalsource.com/tenants/bibcent_ex/libraries?bookmeta_vbid=9781456263072
999			_c434615 _d434615