000 | 01470nam#a2200253 4500 | ||
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001 | 9781456263072 | ||
003 | VST | ||
005 | 20240703092234.0 | ||
006 | m o d | ||
007 | cr#un#---uucau | ||
008 | 200814s2019 MEX eng d | ||
020 | _a9781456263072 | ||
040 |
_aVST _cVST _dVST |
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100 | 1 |
_aDhruv Grewal _eauthor |
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245 | 1 | 0 |
_aISE Marketing, 7th Edition _h[Libro Electrónico - McGraw-Hill] |
250 | _aseventh edition | ||
260 | _aMexico : | ||
264 | 1 |
_aMexico : _bMcGraw-Hill Interamericana, _c2019 |
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300 | _a1 online resource | ||
336 |
_atext _btxt _2rdacontent |
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_acomputer _bc _2rdamedia |
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520 | _aWe are pleased to welcome you to the seventh edition of Marketing! Since the first edition, we have been committed to emphasizing a basic, yet essential, theme: Marketing adds value. This theme comes through not only in our instructional features but also in our covers. With each edition’s cover, we have featured a product that, because of marketing, has become more valuable in the eyes of consumers than it might have otherwise become. Last edition we featured chocolate; in previous editions we featured coffee, water, and jeans. For this seventh edition, we feature energy bars. These are all familiar products that started out as commodities but became high-value branded products because of marketing. | ||
856 | 4 | 0 | _uhttps://bc.vitalsource.com/tenants/bibcent_ex/libraries?bookmeta_vbid=9781456263072 |
999 |
_c434615 _d434615 |