| 000 | 01673nam#a2200265 4500 | ||
|---|---|---|---|
| 001 | 9781260579321 | ||
| 003 | VST | ||
| 005 | 20240703092234.0 | ||
| 006 | m o d | ||
| 007 | cr#un#---uucau | ||
| 008 | 200401s2020 eng d | ||
| 020 | _a9781260579321 | ||
| 040 |
_aVST _cVST _dVST |
||
| 100 | 1 |
_aJoseph Hair; David Ortinau; Dana E. Harrison _eauthor |
|
| 245 | 1 | 0 |
_aEssentials of Marketing Research, 5th Edition _h[Libro Electrónico - McGraw-Hill] |
| 250 | _afifth edition | ||
| 260 | _aUnited Kingdom of Great Britain & Northern Ireland : | ||
| 264 | 1 |
_aUnited Kingdom of Great Britain & Northern Ireland : _bMcGraw-Hill Higher Education (International), _c2020 |
|
| 300 | _a1 online resource | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 520 | _aEssentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 5th edition gives students a strong command of market research principles, while being concise enough for with cases & other course projects. A continuing case and corresponding data sets included. Available with McGraw-Hill Connect® and SmartBook 2.0. | ||
| 650 | 4 | _aBusiness & Economics/Marketing/General | |
| 856 | 4 | 0 | _uhttps://bc.vitalsource.com/tenants/bibcent_ex/libraries?bookmeta_vbid=9781260579321 |
| 999 |
_c434610 _d434610 |
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