| 000 | 01842nam#a2200265 4500 | ||
|---|---|---|---|
| 001 | 9781260590210 | ||
| 003 | VST | ||
| 005 | 20240703092232.0 | ||
| 006 | m o d | ||
| 007 | cr#un#---uucau | ||
| 008 | 200401s2020 eng d | ||
| 020 | _a9781260590210 | ||
| 040 |
_aVST _cVST _dVST |
||
| 100 | 1 |
_aGeorge Belch; Michael Belch _eauthor |
|
| 245 | 1 | 0 |
_aAdvertising and Promotion, 12th Edition _h[Libro Electrónico - McGraw-Hill] |
| 250 | _a12th edition | ||
| 260 | _aUnited Kingdom of Great Britain & Northern Ireland : | ||
| 264 | 1 |
_aUnited Kingdom of Great Britain & Northern Ireland : _bMcGraw-Hill Higher Education (International), _c2020 |
|
| 300 | _a1 online resource | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
||
| 520 | _aToday, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package including Connect and SmartBook 2.0 have also received extensive innovative updates!-Demonstrates the applicability of the content to the real world of marketing communications via real-life examples -Contains Ethical Perspectives as well as Digital/Social Media Perspectives throughout -Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution. -New in Connect! Advertising Mini Sims, New Case Analysis and Live Action Videos, and the New Advertising Video Library | ||
| 650 | 4 | _aBusiness & Economics/Marketing/General | |
| 856 | 4 | 0 | _uhttps://bc.vitalsource.com/tenants/bibcent_ex/libraries?bookmeta_vbid=9781260590210 |
| 999 |
_c434592 _d434592 |
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