| 000 | 01934nam#a2200265 4500 | ||
|---|---|---|---|
| 001 | 9781260589634 | ||
| 003 | VST | ||
| 005 | 20240703092231.0 | ||
| 006 | m o d | ||
| 007 | cr#un#---uucau | ||
| 008 | 200401s2020 eng d | ||
| 020 | _a9781260589634 | ||
| 040 |
_aVST _cVST _dVST |
||
| 100 | 1 |
_aWilliam Perreault; Joseph Cannon; E. Jerome McCarthy _eauthor |
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| 245 | 1 | 0 |
_aEssentials of Marketing ISE, 17th Edition _h[Libro Electrónico - McGraw-Hill] |
| 250 | _a17th edition | ||
| 260 | _aUnited Kingdom of Great Britain & Northern Ireland : | ||
| 264 | 1 |
_aUnited Kingdom of Great Britain & Northern Ireland : _bMcGraw-Hill Higher Education (International), _c2020 |
|
| 300 | _a1 online resource | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 520 | _aPerreault's Essentials of Marketing 17e looks at the best of marketing, where marketing practices meet target customer needs and make the world a better place. Dating back to Jerry McCarthy’s ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning. There are several big changes to this edition of Essentials of Marketing and hundreds of smaller ones. The many dramatic changes in the market environment and marketing strategy are reflected throughout the print, digital and supplemental package. Additionally, each revision of Essentials of Marketing has a few key themes that we incorporate based on the needs of the market and reviewer feedback. In 17e, we have incorporated (1) NEW marketing for a better world (#M4BW), (2) marketing analytics, (3) active learning, and (4) currency. The following page provides a brief overview of these themes: SupportAtEveryStep. | ||
| 650 | 4 | _aBusiness & Economics/Marketing/General | |
| 856 | 4 | 0 | _uhttps://bc.vitalsource.com/tenants/bibcent_ex/libraries?bookmeta_vbid=9781260589634 |
| 999 |
_c434583 _d434583 |
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