| 000 | 01311nam#a2200253 4500 | ||
|---|---|---|---|
| 001 | 9781456274580 | ||
| 003 | VST | ||
| 005 | 20240703092230.0 | ||
| 006 | m o d | ||
| 007 | cr#un#---uucau | ||
| 008 | 190726s2018 MEX eng d | ||
| 020 | _a9781456274580 | ||
| 040 |
_aVST _cVST _dVST |
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| 100 | 1 |
_aWilliam Perrault Jr _eauthor |
|
| 245 | 1 | 0 |
_aISE ESSENTIALS OF MARKETING, 16th Edition _h[Libro Electrónico - McGraw-Hill] |
| 250 | _a16th edition | ||
| 260 | _aMexico : | ||
| 264 | 1 |
_aMexico : _bMcGraw-Hill Interamericana, _c2018 |
|
| 300 | _a1 online resource | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 520 | _aThis book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. We take that point of view seriously and believe in practicing what we preach. So you can trust that this new edition of Essentials of Marketing—and all of the other teaching and learning materials that accompany it— will satisfy your needs. We’re very excited about this 16th edition of Essentials of Marketing and we hope that you will be as well. | ||
| 856 | 4 | 0 | _uhttps://bc.vitalsource.com/tenants/bibcent_ex/libraries?bookmeta_vbid=9781456274580 |
| 999 |
_c434512 _d434512 |
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