000 01311nam#a2200253 4500
001 9781456274580
003 VST
005 20240703092230.0
006 m o d
007 cr#un#---uucau
008 190726s2018 MEX eng d
020 _a9781456274580
040 _aVST
_cVST
_dVST
100 1 _aWilliam Perrault Jr
_eauthor
245 1 0 _aISE ESSENTIALS OF MARKETING, 16th Edition
_h[Libro Electrónico - McGraw-Hill]
250 _a16th edition
260 _aMexico :
264 1 _aMexico :
_bMcGraw-Hill Interamericana,
_c2018
300 _a1 online resource
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
520 _aThis book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. We take that point of view seriously and believe in practicing what we preach. So you can trust that this new edition of Essentials of Marketing—and all of the other teaching and learning materials that accompany it— will satisfy your needs. We’re very excited about this 16th edition of Essentials of Marketing and we hope that you will be as well.
856 4 0 _uhttps://bc.vitalsource.com/tenants/bibcent_ex/libraries?bookmeta_vbid=9781456274580
999 _c434512
_d434512