000			01894nam#a2200253 4500
001			9781456217150
003			VST
005			20240703092229.0
006			m o d
007			cr#un#---uucau
008			130918s2014 MEX eng d
020			_a9781456217150
040			_aVST _cVST _dVST
100	1		_aBernardo Kosacoff _eauthor
245	1	0	_aGoing Global from Latin America. The Arcor Case, 3rd Edition _h[Libro Electrónico - McGraw-Hill]
250			_athird edition
260			_aMexico :
264		1	_aMexico : _bMcGraw-Hill Interamericana, _c2014
300			_a1 online resource
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
520			_aGoing global from Latin America —The ARCOR case— is a much needed and welcome contribution to management literature —both for the general business and academic audiences. This is so because it documents one of the most unique evolutions of a successful fi rm in Latin America. In the United States, where I have resided for the last thirty years, fi rms acquire real respectability when they break the barrier of $1 billion in sales (one thousand millions in the Latin American measurement system). This goal, which is greatly aspired to by enterprises which want to assume real leadership in the world, is exceedingly diffi cult to realize and was achieved at ARCOR in 1999. It necessitates tremendous managerial competences, tenacity, a compelling vision, and fi rm strategic direction. Achieving this goal in a national company in Argentina, whose environment has been characterized by severe economic, political, and social turbulence is an extraordinary feat. For any Latin American fi rm this is the cause for both celebration and deep refl ection, which is what this book is all about.
856	4	0	_uhttps://bc.vitalsource.com/tenants/bibcent_ex/libraries?bookmeta_vbid=9781456217150
999			_c434483 _d434483