| 000 | 01991nam#a2200289 4500 | ||
|---|---|---|---|
| 001 | 9781260569742 | ||
| 003 | VST | ||
| 005 | 20240703092226.0 | ||
| 006 | m o d | ||
| 007 | cr#un#---uucau | ||
| 008 | 190703s2019 eng d | ||
| 020 | _a9781260569742 | ||
| 040 |
_aVST _cVST _dVST |
||
| 100 | 1 |
_aDavid Mothersbaugh; Delbert Hawkins; Susan Bardi Kleiser _eauthor |
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| 245 | 1 | 0 |
_aConsumer Behavior: Building Marketing Strategy, 14th Edition _h[Libro Electrónico - McGraw-Hill] |
| 250 | _a14th edition | ||
| 260 | _aUnited Kingdom of Great Britain & Northern Ireland : | ||
| 264 | 1 |
_aUnited Kingdom of Great Britain & Northern Ireland : _bMcGraw-Hill Higher Education (International), _c2019 |
|
| 300 | _a1 online resource | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 520 | _aConsumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable,strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends.Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, the fourteenth edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases. The 14th edition of Mothersbaugh / Hawkins is tech-forward in both format and content, featuring the addition of Connect with SmartBook 2.0. | ||
| 650 | 4 | _aTechnology & Engineering/Industrial Engineering | |
| 650 | 4 | _aNon-Classifiable | |
| 650 | 4 | _aBusiness & Economics/Marketing/General | |
| 856 | 4 | 0 | _uhttps://bc.vitalsource.com/tenants/bibcent_ex/libraries?bookmeta_vbid=9781260569742 |
| 999 |
_c434339 _d434339 |
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