| 000 | 01886nam#a2200277 4500 | ||
|---|---|---|---|
| 001 | 9781260538236 | ||
| 003 | VST | ||
| 005 | 20240703092225.0 | ||
| 006 | m o d | ||
| 007 | cr#un#---uucau | ||
| 008 | 180409s2017 eng d | ||
| 020 | _a9781260538236 | ||
| 040 |
_aVST _cVST _dVST |
||
| 100 | 1 |
_aValarie Zeithaml; Mary Jo Bitner; Dwayne Gremler _eauthor |
|
| 245 | 1 | 0 |
_aServices Marketing, 7th Edition _h[Libro Electrónico - McGraw-Hill] |
| 250 | _aseventh edition | ||
| 260 | _aUnited Kingdom of Great Britain & Northern Ireland : | ||
| 264 | 1 |
_aUnited Kingdom of Great Britain & Northern Ireland : _bMcGraw-Hill Higher Education (International), _c2017 |
|
| 300 | _a1 online resource | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 520 | _aZeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries. New research references and examples in every chapter include increased coverage of new business model examples such as Airbnb, Uber, OpenTable, Mint/Intuit, and others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. The longer cases have been removed from the 7e. View Table of Contents and Features below for more information. | ||
| 650 | 4 | _aBusiness & Economics/General | |
| 650 | 4 | _aNon-Classifiable | |
| 856 | 4 | 0 | _uhttps://bc.vitalsource.com/tenants/bibcent_ex/libraries?bookmeta_vbid=9781260538236 |
| 999 |
_c434282 _d434282 |
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