000 01992nam#a2200277 4500
001 9781260568790
003 VST
005 20240703092224.0
006 m o d
007 cr#un#---uucau
008 190814s2019 eng d
020 _a9781260568790
040 _aVST
_cVST
_dVST
100 1 _aChristopher Thomas; S. Charles Maurice
_eauthor
245 1 0 _aManagerial Economics, 13th Edition
_h[Libro Electrónico - McGraw-Hill]
250 _a13th edition
260 _aUnited Kingdom of Great Britain & Northern Ireland :
264 1 _aUnited Kingdom of Great Britain & Northern Ireland :
_bMcGraw-Hill Higher Education (International),
_c2019
300 _a1 online resource
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
520 _a- Thomas and Maurice's goal for Managerial Economics is to teach students the economic way of thinking about business decisions and strategy. The 13e continues to develop critical thinking skills and provides students with a logical way of analyzing both the routine decisions of managing daily business operations as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms. - Managerial Economics is a self-contained textbook that requires no previous training in economics. While maintaining a rigorous style, this book is designed to be one of the most accessible books in managerial economics from which to teach and learn because of its clarity of presentation and strong end of chapter problems. Rather than parading students quickly through every interesting or new topic in microeconomics and industrial organization, this 13th edition instead carefully develops and applies the most useful concepts for business decision making and strategic planning.
650 4 _aBusiness & Economics/Economics/General
650 4 _aNon-Classifiable
856 4 0 _uhttps://bc.vitalsource.com/tenants/bibcent_ex/libraries?bookmeta_vbid=9781260568790
999 _c434227
_d434227