Advertising and Promotion, 12th Edition [Libro Electrónico - McGraw-Hill]
Tipo de material:
TextoEditor: United Kingdom of Great Britain & Northern Ireland : McGraw-Hill Higher Education (International), 2020Edición: 12th editionDescripción: 1 online resourceTipo de contenido: text Tipo de medio: computer ISBN: 9781260590210Tema(s): Business & Economics/Marketing/GeneralRecursos en línea: Haga clic para acceso en línea Resumen: Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package including Connect and SmartBook 2.0 have also received extensive innovative updates!-Demonstrates the applicability of the content to the real world of marketing communications via real-life examples -Contains Ethical Perspectives as well as Digital/Social Media Perspectives throughout -Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution. -New in Connect! Advertising Mini Sims, New Case Analysis and Live Action Videos, and the New Advertising Video Library
| Tipo de ítem | Ubicación actual | Colección | Signatura | Estado | Fecha de vencimiento | Código de barras |
|---|---|---|---|---|---|---|
MacGraw-Hill
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Biblioteca Central Estatal de Guanajuato, "Wigberto Jiménez Moreno" | Libros Electrónicos MacGraw-Hill | Disponible | 9781260590210 |
Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package including Connect and SmartBook 2.0 have also received extensive innovative updates!-Demonstrates the applicability of the content to the real world of marketing communications via real-life examples -Contains Ethical Perspectives as well as Digital/Social Media Perspectives throughout -Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution. -New in Connect! Advertising Mini Sims, New Case Analysis and Live Action Videos, and the New Advertising Video Library
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