TY  - BOOK
AU  - John E.Gamble
TI  - Essentials of Strategic Management: The Quest for Competitive Advantage, 8th Edition
SN  - 9781266496622
PY  - 2023///
CY  - United States of America
PB  - McGraw-Hill Higher Education
KW  - Business & Economics/Management
N2  - Essentials of Strategic Management , 8th Edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, and timely examples, with a writing style that captures student interest. It features 10 chapters with 12 diverse and tightly linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For years, strategy instructors have been shifting from purely text and cases to a text-cases-simulation course structure. Two widely used online competitive strategy simulations, The Business Strategy Game (BSG) and GLO-BUS, are optional companions. Both simulations are closely linked to the content
UR  - https://bc.vitalsource.com/tenants/bibcent_ex/libraries?bookmeta_vbid=9781266496622
ER  -