TY  - BOOK
AU  - Melissa Schilling
TI  - Strategic Management of Technological Innovation, 7th Edition
SN  - 9781265657659
PY  - 2022///
CY  - United Kingdom of Great Britain & Northern Ireland
PB  - McGraw-Hill Higher Education (International)
KW  - Business & Economics/Management
N2  - Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students
UR  - https://bc.vitalsource.com/tenants/bibcent_ex/libraries?bookmeta_vbid=9781265657659
ER  -