TY  - BOOK
AU  - William Arens; Christian Arens; Michael Weigold; David Schaefer
TI  - Arens M Advertising, 4th Edition
SN  - 9781264363414
PY  - 2021///
CY  - United Kingdom of Great Britain & Northern Ireland
PB  - McGraw-Hill Higher Education (International)
KW  - Business & Economics/Marketing/General
N2  - M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising.  M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format.  Supported by a robust digital Connect Advertising offer, M is relevant, engaging, and cost-effective for today’s business students. 
UR  - https://bc.vitalsource.com/tenants/bibcent_ex/libraries?bookmeta_vbid=9781264363414
ER  -