TY  - BOOK
AU  - Roger Kerin; Steven Hartley; William Rudelius
TI  - Online Access for Marketing, 15th Edition
SN  - 9781260590517
PY  - 2020///
CY  - United Kingdom of Great Britain & Northern Ireland
PB  - McGraw-Hill Higher Education (International)
KW  - Business & Economics/Marketing/General
N2  - Engagement. Leadership.  Innovation. This market leader remains the most rigorous, business-oriented title on the market! Translated into 10  languages and supported an extensive instructor resources package, Kerin 15e is up-to-date with additional emphases on financial, social media, marketing metrics, and decision-making. - Comprehensive - Business-Orientation - Up-to-Date - Most extensive instructor resource package on the market! - Real-world-focus: - Applying Marketing Metrics - Marketing Matters - Making Responsible Decisions - Insights About Me - Building Your Marketing Plan - Integration of Customer Journey Literature
UR  - https://bc.vitalsource.com/tenants/bibcent_ex/libraries?bookmeta_vbid=9781260590517
ER  -