TY  - BOOK
AU  - William Perreault; Joseph Cannon; E.Jerome McCarthy
TI  - Essentials of Marketing ISE, 17th Edition
SN  - 9781260589634
PY  - 2020///
CY  - United Kingdom of Great Britain & Northern Ireland
PB  - McGraw-Hill Higher Education (International)
KW  - Business & Economics/Marketing/General
N2  - Perreault's Essentials of Marketing 17e looks at the best of marketing, where marketing practices meet target customer needs and make the world a better place. Dating back to Jerry McCarthy’s ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning. There are several big changes to this edition of Essentials of Marketing and hundreds of smaller ones. The many dramatic changes in the market environment and marketing strategy are reflected throughout the print, digital and supplemental package.  Additionally, each revision of Essentials of Marketing has a few key themes that we incorporate based on the needs of the market and reviewer feedback. In 17e, we have incorporated (1) NEW marketing for a better world (#M4BW), (2) marketing analytics, (3) active learning, and (4) currency. The following page provides a brief overview of these themes: SupportAtEveryStep
UR  - https://bc.vitalsource.com/tenants/bibcent_ex/libraries?bookmeta_vbid=9781260589634
ER  -