TY  - BOOK
AU  - J.Michael Geringer
TI  - International Business
SN  - 9781456274795
PY  - 2015///
CY  - Mexico
PB  - McGraw-Hill Interamericana
N2  - Welcome to International Business. We are enthusiastic about the field of international business and the interesting challenges and opportunities it provides. In preparing International Business for you, our goal is to create the most accessible and personal learning program, so that our readers can share in the excitement we find in this field. Whether you are an undergraduate or are in an MBA program, an international business course is a necessary venue for helping you explore and understand the complexities that face us in today’s ever more global business world. Our hope is that our content will answer questions about business in different cultures, the impact of geography, why products are the same (or different) across cultures, why people have different practices, the continued growth and effect of the Internet on international business, how you can succeed in this global world and many, many more questions. The field of international business is exciting and dynamic, so there are always new questions and sometimes there are new answers to old questions
UR  - https://bc.vitalsource.com/tenants/bibcent_ex/libraries?bookmeta_vbid=9781456274795
ER  -