TY  - BOOK
AU  - William Perrault Jr
TI  - ISE ESSENTIALS OF MARKETING, 16th Edition
SN  - 9781456274580
PY  - 2018///
CY  - Mexico
PB  - McGraw-Hill Interamericana
N2  - This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. We take that point of view seriously and believe in practicing what we preach. So you can trust that this new edition of Essentials of Marketing—and all of the other teaching and learning materials that accompany it— will satisfy your needs. We’re very excited about this 16th edition of Essentials of Marketing and we hope that you will be as well
UR  - https://bc.vitalsource.com/tenants/bibcent_ex/libraries?bookmeta_vbid=9781456274580
ER  -