TY  - BOOK
AU  - Karl Ulrich
TI  - ISE Product Design and Development, 7th Edition
SN  - 9781456276102
PY  - 2019///
CY  - Mexico
PB  - McGraw-Hill Interamericana
N2  - This book blends the perspectives of marketing, design, and manufacturing into a single approach to product development. As a result, we provide students of all kinds with an appreciation for the realities of industrial practice and for the complex and essential roles played by the various members of product development teams. For industrial practitioners, in particular, we provide a set of product development methods that can be put into immediate practice on development projects
UR  - https://bc.vitalsource.com/tenants/bibcent_ex/libraries?bookmeta_vbid=9781456276102
ER  -