TY  - BOOK
AU  - Joseph F.Hair,Jr
TI  - Essentials of Marketing Research, 5th Edition
SN  - 9781260511765
PY  - 2020///
CY  - United States of America
PB  - McGraw-Hill Higher Education
KW  - Business & Economics/Marketing/Research
KW  - Business & Economics/General
N2  - Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 5<sup>th</sup> edition gives students a strong command of market research principles, while being concise enough for with cases &amp; other course projects. A continuing case and corresponding data sets included.  Available with McGraw-Hill Connect® and SmartBook 2.0
UR  - https://bc.vitalsource.com/tenants/bibcent_ex/libraries?bookmeta_vbid=9781260511765
ER  -