TY  - BOOK
AU  - Hersh Shefrin
TI  - Behavioral Corporate Finance, 2nd Edition
SN  - 9781259358425
PY  - 2017///
CY  - United States of America
PB  - McGraw-Hill Higher Education
KW  - Business & Economics/Corporate Finance
N2  - Behavioral Corporate Finance provides instructors with a comprehensive pedagogical approach for teaching students how behavioral concepts apply to corporate finance. The primary goal  is to identify the key psychological obstacles to value maximizing behavior along with steps that managers can take to mitigate the effects of these obstacles
UR  - https://bc.vitalsource.com/tenants/bibcent_ex/libraries?bookmeta_vbid=9781259358425
ER  -