ISE ESSENTIALS OF MARKETING, 16th Edition [Libro Electrónico - McGraw-Hill]
Tipo de material:
TextoEditor: Mexico : McGraw-Hill Interamericana, 2018Edición: 16th editionDescripción: 1 online resourceTipo de contenido: text Tipo de medio: computer ISBN: 9781456274580Recursos en línea: Haga clic para acceso en línea Resumen: This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. We take that point of view seriously and believe in practicing what we preach. So you can trust that this new edition of Essentials of Marketing—and all of the other teaching and learning materials that accompany it— will satisfy your needs. We’re very excited about this 16th edition of Essentials of Marketing and we hope that you will be as well.
| Tipo de ítem | Ubicación actual | Colección | Signatura | Estado | Fecha de vencimiento | Código de barras |
|---|---|---|---|---|---|---|
MacGraw-Hill
|
Biblioteca Central Estatal de Guanajuato, "Wigberto Jiménez Moreno" | Libros Electrónicos MacGraw-Hill | Disponible | 9781456274580 |
This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. We take that point of view seriously and believe in practicing what we preach. So you can trust that this new edition of Essentials of Marketing—and all of the other teaching and learning materials that accompany it— will satisfy your needs. We’re very excited about this 16th edition of Essentials of Marketing and we hope that you will be as well.
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