Essentials of Marketing Research, 5th Edition [Libro Electrónico - McGraw-Hill]
Tipo de material:
TextoEditor: United States of America : McGraw-Hill Higher Education, 2020Edición: fifth editionDescripción: 1 online resourceTipo de contenido: text Tipo de medio: computer ISBN: 9781260511765Tema(s): Business & Economics/Marketing/Research | Business & Economics/GeneralRecursos en línea: Haga clic para acceso en línea Resumen: Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 5<sup>th</sup> edition gives students a strong command of market research principles, while being concise enough for with cases & other course projects. A continuing case and corresponding data sets included. Available with McGraw-Hill Connect® and SmartBook 2.0.
| Tipo de ítem | Ubicación actual | Colección | Signatura | Estado | Fecha de vencimiento | Código de barras |
|---|---|---|---|---|---|---|
MacGraw-Hill
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Biblioteca Central Estatal de Guanajuato, "Wigberto Jiménez Moreno" | Libros Electrónicos MacGraw-Hill | Disponible | 9781260511765 |
Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 5<sup>th</sup> edition gives students a strong command of market research principles, while being concise enough for with cases & other course projects. A continuing case and corresponding data sets included. Available with McGraw-Hill Connect® and SmartBook 2.0.
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