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| Campo fijo de descripción fija |
02237nam#a2200265 4500 |
| 001 - NÚMERO DE CONTROL |
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| Campo de control |
9781265747640 |
| 003 - IDENTIFICADOR DEL NÚMERO DE CONTROL |
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VST |
| 005 - FECHA Y HORA DE LA ULTIMA TRANSACCIÓN |
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20240703092243.0 |
| 006 - ELEMENTOS DE LONGITUD FIJA - CARACTERÍSTICAS DE MATERIALES ADICIONALES - INFORMACIÓN GENERAL |
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| Campo fijo de descripción fija -- Información general |
m o d |
| 007 - CAMPO FIJO DE DESCRIPCIÓN FIJA--INFORMACIÓN GENERAL |
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cr#un#---uucau |
| 008 - ELEMENTOS DE LONGITUD FIJA -- INFORMACIÓN GENERAL |
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| Campo fijo de descripción fija -- Información general |
220120s2022 eng d |
| 020 ## - |
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| -- |
9781265747640 |
| 040 ## - FUENTE DE CATALOGACIÓN |
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| Agencia de catalogación original |
VST |
| Agencia que realiza la transcripción |
VST |
| Agencia que realiza la modificación |
VST |
| 100 1# - ASIENTO PRINCIPAL--NOMBRE PERSONAL |
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| Nombre del autor personal |
Dhruv Grewal; Michael Levy |
| 245 10 - TÍTULO PROPIAMENTE DICHO |
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| Título |
Grewal M: Marketing, 8th Edition |
| Designación General del Material |
[Libro Electrónico - McGraw-Hill] |
| 250 ## - MENCIÓN DE EDICIÓN |
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| Mención de edición |
eighth edition |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. (PIE DE IMPRENTA) |
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| Lugar de publicación, distribución, etc. |
United Kingdom of Great Britain & Northern Ireland : |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
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| Place of production, publication, distribution, manufacture |
United Kingdom of Great Britain & Northern Ireland : |
| Name of producer, publisher, distributor, manufacturer |
McGraw-Hill Higher Education (International), |
| Date of production, publication, distribution, manufacture, or copyright notice |
2022 |
| 300 ## - DESCRIPCIÓN FÍSICA |
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| Extensión |
1 online resource |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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computer |
| Media type code |
c |
| Source |
rdamedia |
| 520 ## - NOTA DE RESUMEN, ETC. |
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| Nota de sumario, etc. |
M: Marketing 8e continues to emphasize that marketing adds value an essential theme woven throughout the print and digital elements through Connect. Marketing continues to evolve as industry strategies and communication are impacted by major factors such as the COVID-19 pandemic, influencer marketing, social responsibility, sustainability, and ethical data collection. This edition explores specific marketing approaches by companies such as IKEA, DoorDash, Telsa, TikTok, Facebook, Hydroflask and Netflix. New innovative products and services, as well as employing new methods and channels are all explored to understand how to reach the customers of today -- especially with Gen Z changing the landscape of marketing. Throughout the chapters, M: Marketing 8e incorporates Adding Value, Ethical & Societal Dilemma and Social Marketing features into each chapter to reflect the ever-changing landscape. Between 73 new boxed inserts, 17 new chapter openers, new case analysis exercises, marketing analytics toolkit exercises, and new Application-Based Activities, there are plenty of examples and exercises. Keep your course current by subscribing to the Grewal Levy Marketing blog (grewallevymarketing.com), which brings current marketing issues to your class, complete with discussion questions. |
| 650 #4 - ASIENTO SECUNDARIO DE MATERIA - TERMINO TEMÁTICO |
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| Término temático o nombre geográfico como elemento de entrada |
Business & Economics/Marketing/General |
| 856 40 - LOCALIZACIÓN Y ACCESO ELECTRÓNICOS |
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| Identificador Uniforme del Recurso |
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