Retailing Management, 11th Edition (Registro nro. 434909)

000 -LÍDER
Campo fijo de descripción fija 03149nam#a2200265 4500
001 - NÚMERO DE CONTROL
Campo de control 9781265586249
003 - IDENTIFICADOR DEL NÚMERO DE CONTROL
Campo de control VST
005 - FECHA Y HORA DE LA ULTIMA TRANSACCIÓN
control field 20240703092243.0
006 - ELEMENTOS DE LONGITUD FIJA - CARACTERÍSTICAS DE MATERIALES ADICIONALES - INFORMACIÓN GENERAL
Campo fijo de descripción fija -- Información general m o d
007 - CAMPO FIJO DE DESCRIPCIÓN FIJA--INFORMACIÓN GENERAL
Campo fijo de descripción fija cr#un#---uucau
008 - ELEMENTOS DE LONGITUD FIJA -- INFORMACIÓN GENERAL
Campo fijo de descripción fija -- Información general 220120s2022 eng d
020 ## -
-- 9781265586249
040 ## - FUENTE DE CATALOGACIÓN
Agencia de catalogación original VST
Agencia que realiza la transcripción VST
Agencia que realiza la modificación VST
100 1# - ASIENTO PRINCIPAL--NOMBRE PERSONAL
Nombre del autor personal Michael Levy; Barton Weitz; Dhruv Grewal
245 10 - TÍTULO PROPIAMENTE DICHO
Título Retailing Management, 11th Edition
Designación General del Material [Libro Electrónico - McGraw-Hill]
250 ## - MENCIÓN DE EDICIÓN
Mención de edición 11th edition
260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. (PIE DE IMPRENTA)
Lugar de publicación, distribución, etc. United Kingdom of Great Britain & Northern Ireland :
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture United Kingdom of Great Britain & Northern Ireland :
Name of producer, publisher, distributor, manufacturer McGraw-Hill Higher Education (International),
Date of production, publication, distribution, manufacture, or copyright notice 2022
300 ## - DESCRIPCIÓN FÍSICA
Extensión 1 online resource
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
520 ## - NOTA DE RESUMEN, ETC.
Nota de sumario, etc. Retailing Management, 11th Edition, highlights the many ways the retail industry has transformed and evolved over the past several years. In keeping with market-leading tradition, the eleventh edition, focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. Strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services. The authors focused on five important factors that delineate outstanding retailers: - Use of big data and analytical methods for decision making - Social media and mobile channels for communicating with customers and enhancing their shopping experience - Issues involved in providing a seamless multichannel experience for customers - Engagement in the overarching emphasis on conscious marketing and corporate social responsibility when making business decisions - Impact of globalization on the retail industry. The 11th edition features new chapter content exploring “Digital Retailing” by introducing the 7C framework, influencer marketing and discussing AI in retailing analytics. Coverage on the impact of COVID-19 pandemic specifically retailing strategy, customer buying behavior and supply chain management have also been added to showcase industry disrupters. Additionally, new cases exploring Amazon’s Just Walk Out checkout technology, Wayfair's new technology to connect with its customers, and H&M’s digital strategy and has been incorporated to ensure currency. This text is the only retail management educational product in the market that offers an integrated digital learning platform, McGraw Hill - Connect. Connect allows students an interactive experience to demonstrate understanding of the key elements through our application-based activities, video cases, case analyses, marketing analytics toolkits and matching questions. Keep your course current by subscribing to the Levy/Weitz/Grewal Retailing Management blog (http://www.theretailingmanagement.com ), which brings current retailing management issues to your class, complete with discussion questions.
650 #4 - ASIENTO SECUNDARIO DE MATERIA - TERMINO TEMÁTICO
Término temático o nombre geográfico como elemento de entrada Business & Economics/Marketing/General
856 40 - LOCALIZACIÓN Y ACCESO ELECTRÓNICOS
Identificador Uniforme del Recurso <a href="https://bc.vitalsource.com/tenants/bibcent_ex/libraries?bookmeta_vbid=9781265586249">https://bc.vitalsource.com/tenants/bibcent_ex/libraries?bookmeta_vbid=9781265586249</a>
Existencias
No para Préstamo Colección Biblioteca de Origen Biblioteca Permanente Fecha de Adquisición Total de Préstamos Código de Barras Última vez visto Última vez Préstado Tipo de Material
  Libros Electrónicos MacGraw-Hill Biblioteca Central Estatal de Guanajuato, "Wigberto Jiménez Moreno" Biblioteca Central Estatal de Guanajuato, "Wigberto Jiménez Moreno" 03/07/2024 5 9781265586249 19/10/2024 19/10/2024 MacGraw-Hill