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02325nam#a2200265 4500 |
| 001 - NÚMERO DE CONTROL |
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9781264364541 |
| 003 - IDENTIFICADOR DEL NÚMERO DE CONTROL |
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VST |
| 005 - FECHA Y HORA DE LA ULTIMA TRANSACCIÓN |
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20240703092236.0 |
| 006 - ELEMENTOS DE LONGITUD FIJA - CARACTERÍSTICAS DE MATERIALES ADICIONALES - INFORMACIÓN GENERAL |
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| Campo fijo de descripción fija -- Información general |
m o d |
| 007 - CAMPO FIJO DE DESCRIPCIÓN FIJA--INFORMACIÓN GENERAL |
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cr#un#---uucau |
| 008 - ELEMENTOS DE LONGITUD FIJA -- INFORMACIÓN GENERAL |
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| Campo fijo de descripción fija -- Información general |
210114s2021 eng d |
| 020 ## - |
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| -- |
9781264364541 |
| 040 ## - FUENTE DE CATALOGACIÓN |
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| Agencia de catalogación original |
VST |
| Agencia que realiza la transcripción |
VST |
| Agencia que realiza la modificación |
VST |
| 100 1# - ASIENTO PRINCIPAL--NOMBRE PERSONAL |
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| Nombre del autor personal |
Pamela Schindler |
| 245 10 - TÍTULO PROPIAMENTE DICHO |
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| Título |
Business Research Methods, 14th Edition |
| Designación General del Material |
[Libro Electrónico - McGraw-Hill] |
| 250 ## - MENCIÓN DE EDICIÓN |
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| Mención de edición |
14th edition |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. (PIE DE IMPRENTA) |
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| Lugar de publicación, distribución, etc. |
United Kingdom of Great Britain & Northern Ireland : |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
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| Place of production, publication, distribution, manufacture |
United Kingdom of Great Britain & Northern Ireland : |
| Name of producer, publisher, distributor, manufacturer |
McGraw-Hill Higher Education (International), |
| Date of production, publication, distribution, manufacture, or copyright notice |
2021 |
| 300 ## - DESCRIPCIÓN FÍSICA |
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| Extensión |
1 online resource |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
computer |
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c |
| Source |
rdamedia |
| 520 ## - NOTA DE RESUMEN, ETC. |
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| Nota de sumario, etc. |
Business Research Methods, 14e, contains stand-alone chapters that reflect research industry practices using real examples from all areas of business. In collaborations with over two dozen industry researchers, Schindler writes a real-world research methods book that distinguishes between big data analytics and small data with an emphasis on decision making. She eloquently covers ethical issues and their solutions, and has added more coverage of process models, sampling how-to, and data preparation. Conscious of the different learning styles of students, Schindler provides appropriate cues for both visual and verbal learners through the use of in-text exhibits, bolded key terms, conceptual photos throughout and research though-leader quotes in PowerPoints for each chapter. She also used various interim GreenBook Research Industry Trends (GRIT) reports to guide the research for this revision. The latest GRIT Report is based on the largest study of research suppliers and users ever conducted. Automation and privacy are hot topics in GRIT, so she added material on both these topics in the 14th edition. This edition is available for purchase with the digital platform McGraw Hill Connect®, which provides a highly reliable easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results. |
| 650 #4 - ASIENTO SECUNDARIO DE MATERIA - TERMINO TEMÁTICO |
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| Término temático o nombre geográfico como elemento de entrada |
Mathematics/Probability & Statistics/General |
| 856 40 - LOCALIZACIÓN Y ACCESO ELECTRÓNICOS |
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| Identificador Uniforme del Recurso |
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