| 000 -LÍDER |
|---|
| Campo fijo de descripción fija |
01673nam#a2200265 4500 |
| 001 - NÚMERO DE CONTROL |
|---|
| Campo de control |
9781260579321 |
| 003 - IDENTIFICADOR DEL NÚMERO DE CONTROL |
|---|
| Campo de control |
VST |
| 005 - FECHA Y HORA DE LA ULTIMA TRANSACCIÓN |
|---|
| control field |
20240703092234.0 |
| 006 - ELEMENTOS DE LONGITUD FIJA - CARACTERÍSTICAS DE MATERIALES ADICIONALES - INFORMACIÓN GENERAL |
|---|
| Campo fijo de descripción fija -- Información general |
m o d |
| 007 - CAMPO FIJO DE DESCRIPCIÓN FIJA--INFORMACIÓN GENERAL |
|---|
| Campo fijo de descripción fija |
cr#un#---uucau |
| 008 - ELEMENTOS DE LONGITUD FIJA -- INFORMACIÓN GENERAL |
|---|
| Campo fijo de descripción fija -- Información general |
200401s2020 eng d |
| 020 ## - |
|---|
| -- |
9781260579321 |
| 040 ## - FUENTE DE CATALOGACIÓN |
|---|
| Agencia de catalogación original |
VST |
| Agencia que realiza la transcripción |
VST |
| Agencia que realiza la modificación |
VST |
| 100 1# - ASIENTO PRINCIPAL--NOMBRE PERSONAL |
|---|
| Nombre del autor personal |
Joseph Hair; David Ortinau; Dana E. Harrison |
| 245 10 - TÍTULO PROPIAMENTE DICHO |
|---|
| Título |
Essentials of Marketing Research, 5th Edition |
| Designación General del Material |
[Libro Electrónico - McGraw-Hill] |
| 250 ## - MENCIÓN DE EDICIÓN |
|---|
| Mención de edición |
fifth edition |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. (PIE DE IMPRENTA) |
|---|
| Lugar de publicación, distribución, etc. |
United Kingdom of Great Britain & Northern Ireland : |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
United Kingdom of Great Britain & Northern Ireland : |
| Name of producer, publisher, distributor, manufacturer |
McGraw-Hill Higher Education (International), |
| Date of production, publication, distribution, manufacture, or copyright notice |
2020 |
| 300 ## - DESCRIPCIÓN FÍSICA |
|---|
| Extensión |
1 online resource |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 520 ## - NOTA DE RESUMEN, ETC. |
|---|
| Nota de sumario, etc. |
Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 5th edition gives students a strong command of market research principles, while being concise enough for with cases & other course projects. A continuing case and corresponding data sets included. Available with McGraw-Hill Connect® and SmartBook 2.0. |
| 650 #4 - ASIENTO SECUNDARIO DE MATERIA - TERMINO TEMÁTICO |
|---|
| Término temático o nombre geográfico como elemento de entrada |
Business & Economics/Marketing/General |
| 856 40 - LOCALIZACIÓN Y ACCESO ELECTRÓNICOS |
|---|
| Identificador Uniforme del Recurso |
<a href="https://bc.vitalsource.com/tenants/bibcent_ex/libraries?bookmeta_vbid=9781260579321">https://bc.vitalsource.com/tenants/bibcent_ex/libraries?bookmeta_vbid=9781260579321</a> |