William Arens; Christian Arens; Michael Weigold; David Schaefer
Arens M Advertising, 4th Edition [Libro Electrónico - McGraw-Hill] - fourth edition - United Kingdom of Great Britain & Northern Ireland : - 1 online resource
M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging, and cost-effective for today’s business students.
9781264363414
Business & Economics/Marketing/General
Arens M Advertising, 4th Edition [Libro Electrónico - McGraw-Hill] - fourth edition - United Kingdom of Great Britain & Northern Ireland : - 1 online resource
M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging, and cost-effective for today’s business students.
9781264363414
Business & Economics/Marketing/General